GreenTech International, a specialist in sustainable water treatment and the exclusive distributor of Hydro Dioxide products, has announced the appointment of Dr Xavier Darok as Chief Product Officer and Head of European Sales Development.
A strategic role for European markets
Dr Xavier Darok brings more than 19 years of experience in product management and water treatment to the company. With a PhD in chemistry and a strong background in the industry, his arrival further strengthens GreenTech International's expertise in pool and water treatment, alongside James Lee, a recognised authority in recreational water systems and biofilm management, and Steve Martin, a senior specialist in chilled/heating water treatment and Legionella control.
In his new position, Dr Xavier Darok will be responsible for defining product strategy, overseeing the product lifecycle from conception to launch, analysing market trends and delivering innovative solutions tailored to customer needs. As Head of European Sales Development, he will also support the commercial expansion of GreenTech International's Hydro Dioxide technologies across European markets.
His mission will also extend to active industry representation. Dr Xavier Darok will continue his work within European standardisation commissions, acting as a liaison and expert for AFNOR across key technical committees such as TC 164, dedicated to water supply, and TC 402, dedicated to domestic pools and spas. He will also serve as GreenTech International's main representative within major European pool industry institutions, drawing on his current role as President of the Health, Safety and Environment Commission of the French Federation of Pool Professionals.
"We are thrilled to welcome Dr. Xavier Darok to the GreenTech International family," the executive team stated. "His deep regulatory knowledge, strategic product vision, and dedication to industry standards make him the perfect leader to drive our European growth and complement the outstanding technical foundation built by James and Steve."
