AQUAFUN, with its deep expertise in pool and spa technologies, and OUTDES, with its visionary approach to outdoor design, have now merged under the AQUALAND umbrella. The trade fair will be held from 28 to 30 January 2027 at Istanbul Expo Center.

A unified offering for pools, spas and outdoor design

This strategic merger dissolves traditional industry boundaries, bringing together engineering, design and execution expertise within a single ecosystem.

This means a stronger trade fair offering: pools, spas and landscaping are now presented through a unified "living space" approach. It reaches the right audience: architects, investors and key decision-makers meet on a single platform.

The merger also enables faster processes: the organisation's integrated structure reduces time and operational costs.

AQUALAND isn't just a merger; it is a new model for trade and efficiency for industry stakeholders. In line with ATRAX's vision of "Happy Cities", AQUALAND is set to become a new hub for more sustainable and high-value-added projects.
Aligned directly with ATRAX's 2027 theme, "Urban Wellness - Active City," AQUALAND will promote high-standard, experience-driven spaces across a wide spectrum, from luxury hotels and public parks to residential developments and social facilities. 

Regarding the launch of this new sectoral synergy, ATRAX management stated: "The merger of our AQUAFUN and OUTDES brands is a key step in our mission to eliminate fragmentation within the sector and establish a more robust trade platform. AQUALAND will provide our exhibitors with a broader collaboration network, while offering visitors an efficient, one-stop-shop experience to meet all their project needs."