On November 18, 2025, Piscina Barcelona will host Mexico Day, an exclusive event showcasing the most innovative projects and business opportunities the country offers to the pool, wellness, and outdoor living sectors.

Mexico: a key market for the pool sector

Piscina Barcelona will be 22% bigger than last edition and the show will be more international than ever in 2025!
The Spanish trade show will highlight Mexico as a key market for the pool sector. The initiative reflects Mexico's growing role as a strategic market, fueled by demand from new hotel construction and renovations, residential investment, and the development of community and sports facilities. 

Destinations such as Cancún, Riviera Maya, Los Cabos, Puerto Vallarta, and Mexico City are experiencing steady visitor growth. This trend is spurring major investments in new resorts, boutique hotels, and large-scale developments, as well as renovations and upgrades of existing facilities. Sustainability and advanced technology are also shaping projects, making Mexico a prime stage for pools, wellness areas, and outdoor environments where design, energy efficiency, and quality are top priorities. 
Residential real estate projects are also increasingly incorporating pools, spas, and aquatic amenities as key differentiators that elevate comfort and lifestyle. These features not only enhance residents' recreational and relaxation options but also add considerable value to properties in a highly competitive market.

Success Stories: Innovation in Action

The event will also showcase real-world projects in Mexico that already feature sustainable, high-value-added solutions developed by pool and wellness companies. These include the Coyoacán Sports Center, whose Olympic pool has adopted a solar heating system that cuts gas consumption by more than 80%, and the Fiesta Americana Cozumel Hotel, part of Grupo Posadas, which has refurbished eleven pools with a new lining that improves efficiency, aesthetics, and the user experience.
Both projects were selected by Piscina Barcelona as part of its Innovation Program, launched in 2021 and established to position wellbeing, health, and community as the core principles of innovative, sustainable, and well-managed pool design. 

Networking Beyond Mexico

As part of "Mexico Day", the 7th International Business Meeting Hospitality Design & Wellness will take place, broadening the focus beyond Mexico to explore opportunities in Latin America, the Caribbean, Europe, and the Middle East. 
The meeting will combine keynote presentations, panel discussions, and networking sessions to foster interaction between attendees and speakers. Among the participants are architects, designers, project managers, real estate developers, and representatives of major hotel chains and groups from Mexico, Latin America, and the United States, as well as leading players from Europe and the Middle East.

Following the sessions, a space will be opened for pre-scheduled one-to-one meetings, reinforcing the goal of the event: to generate knowledge, inspiration, strategic collaborations, and new business opportunities, with particular attention to projects linked to the Mexican market.