This innovative entrepreneurship is aiming to unite the efforts of several manufacturers in order to market and distribute their products under a joint catalog in order to reduce costs and increase efficiency.
To increase the synergie between products
On the other hand, buyers, usually installers or small pool supply stores, have to work with a multitude of independent suppliers and small individual orders. This involves a large number of shipments, with unnecessary costs and poor synergies between products.
To reverse the situation, Omnia Pools presents the first multi-brand commercial platform of the sector, aiming to market the products of different manufacturers directly under one catalog and working as a hub specially designed for the needs of exporter companies.
To benefit from an extending network
Omnia has an active network of sales agents covering the entire Iberian Peninsula and reinforced by various support channels like I.T. and telemarketing.
Manufacturers will benefit from a shared commercial network that will allow them to access new markets and channels, a wider dissemination of their brand and to devote more efforts and resources into R & D.
The buyers will be able to make a global purchase supported by promotional campaigns and to exploit synergies between products, enjoying factory direct prices, training and SAT from the manufacturer, as well as a reduction of shipping costs by combining product lines.
For logistics and distribution, Omnia will partner with DHL, implementing a Picking system and providing a Drop-Shipping service for exporters wanting to reach the CEE countries and the Mediterranean Basin.
After the launching, Omnia is focused in the process of closing agreements with different manufacturers in order to have all the product lines covered with the best value possible. The final company and product range will be presented in the Barcelona International Aquatic Exhibition in October this year.