The World Sauna Forum 2025, organized by Sauna from Finland, had its most successful edition to date, bringing together over 850 participants from 32 countries for a two-day event celebrating the authentic Finnish sauna experience.
The World Sauna Forum 2025 offered a dynamic and immersive program
The event, held in Jyväskylä, the world's sauna region, brought together sauna professionals, wellness advocates, hotel developers, and business leaders to explore the latest trends, technologies, and innovations in the global sauna industry.
"The energy this year has been exceptional. International interest in saunas continues to grow, and the feedback we've received confirms that the Finnish sauna experience continues to inspire people beyond borders," says Carita Harju, Managing Director of Sauna from Finland.
The 2025 program included:
- 6 pop-up saunas from leading Finnish brands
- 150+ business matchmaking meetings
- 365,000+ people reached on social media
- Over 500,000 global impressions from WSF-related content
- 5-star participant feedback across the board
Sauna From Finland Participants from around the world praised the forum for its unique mix of business, wellness, and culture. The proof in pictures...
