The global pool and wellness equipment manufacturer is expanding its SaaS capabilities with the acquisition of the Australian digital platform.

A step forward in Fluidra's digital roadmap for professionals

Fluidra has announced the acquisition of 100% of Pooltrackr, a leading Australian SaaS platform dedicated to the management of pool and spa services. This strategic move marks a significant milestone in Fluidra's ongoing digital transformation, aimed at delivering a more connected and efficient ecosystem for pool professionals.

Pooltrackr is a cloud-based platform that helps pool service businesses manage their operations through an all-in-one system, including customer relationship management, billing, accounting, payments, job scheduling, water testing and more. Widely adopted in Australia and New Zealand, the solution is designed to streamline day-to-day operations for service technicians and companies in the pool sector.

With this acquisition, Fluidra is reinforcing its commitment to simplifying the work of pool professionals and enhancing their digital capabilities. The company aims to scale Pooltrackr's model globally, allowing professionals in other markets to benefit from the same level of operational efficiency and smart integration.

"This acquisition is fully aligned with our strategic roadmap, said Jaime Ramírez, CEO of Fluidra. "With Pooltrackr, we take another bold step toward building the most intelligent, connected ecosystem in the pool sector.  Most importantly, this acquisition allows us to provide a solution that empowers pool professionals to do their jobs faster and more efficiently, all while enabling a better pool experience for homeowners."

Ben Richards, Managing Director of Pooltrackr, also expressed enthusiasm about the deal, calling it "an exciting chapter of growth" and emphasising the shared vision for digital excellence and global expansion.

The acquisition of Pooltrackr is part of Fluidra's broader digital roadmap and builds on the group's efforts to deliver 24/7 connectivity, service integration and end-user satisfaction. It reflects the company's ongoing investment in the SaaS segment, considered essential for the future of pool management.