On the occasion of SPATEX 2026, EuroSpaPoolNews met with Chris Hayes, Managing Director of the British Swimming Pool Federation (BSPF).
In this video interview, Chris Hayes reflects on the evolution of the exhibition as it celebrates its 30th anniversary, outlines the Federation's strategic priorities under the presidency of Dorian Davis, and shares his analysis of the outlook for the European pool and spa market.

Chris Hayes reflects on 30 years of SPATEX and the European market outlook

Chris Hayes explains that he officially took part in his first SPATEX in 2009, having attended the 2008 edition in Brighton shortly before his appointment. The move to Coventry in 2014 represented, in his view, a genuine turning point in the show's development.

Chris Hayes, Managing Director of the BSPF, interviewed by EuroSpaPoolNews at SPATEX 2026.

30 years of SPATEX: growth, maturity and a strong community spirit

Over the past three decades, the event has grown significantly: exhibition space has expanded from 4,000 sqm to 6,000 sqm, confirming the rising importance of this key UK industry gathering.

Beyond its physical growth, SPATEX has strengthened its professional positioning while maintaining its distinctive community atmosphere, notably through key networking moments such as the gala dinner and the dedicated SPATEX party for exhibitors.

BSPF: strengthened standards and new initiatives

Asked about Dorian Davis taking office as BSPF President, Chris Hayes highlights his extensive experience in both the swimming pool and hot tub sectors. In the coming years, particular focus will be placed on strengthening and updating professional standards for BISHTA and SPATA, building on the work carried out by previous presidents.

He also refers to the development of marketing initiatives aimed at further promoting the industry, as well as the establishment of a dedicated working group to support B2B business development, while also enhancing communication towards end consumers through Federation members.

In his view, this new presidency continues the push for structured support for the profession.

European market: stabilisation and new drivers

Looking ahead to the next 12 months, Chris Hayes anticipates a period of stabilisation in the swimming pool market following the fluctuations seen since the post-COVID boom. The hot tub segment, which has experienced a more challenging 18 months, is expected to gradually regain balance.

To support this new phase, he believes the sector will need to rely on several key strategic drivers: product innovation, the increasing integration of sustainability considerations, and the development of technologies linked to artificial intelligence.

Despite recent market adjustments, Chris Hayes remains firmly optimistic about medium-term growth prospects and the European industry's ability to adapt.