As it marks its 30th anniversary, Bullfrog Spas looks back at the innovation that has shaped its development: the JetPak Therapy System. This patented approach has enabled the American brand to rethink spa design around personalisation, ease of use and user comfort.
The JetPak Therapy System: innovation focused on the user
In the spa industry, innovation is not measured only by the addition of new features. It also lies in a manufacturer's ability to solve real problems for users, dealers and technicians. This is precisely the approach that has guided Bullfrog Spas since it was founded in Utah in 1996.
Bullfrog Spas' industrial development has been built step by step from Utah
The origins of the brand date back to the years before its creation, when Dave Ludlow, then involved in maintenance work on the spas sold by the family business, noticed that many of the difficulties encountered by customers were linked to technical designs that had become standard practice in the industry. Leaks, complex repairs and demanding maintenance all led him to consider a different way of designing a spa.
This thinking led to the creation of the JetPak Therapy System, a patented technology that replaces much of the traditional fixed plumbing with removable and interchangeable jetted seat backs. Instead of a spa fixed in a single configuration, Bullfrog Spas offers a solution that allows users to choose, personalise and adapt their massage experience over time.
Bullfrog Spas' early developments laid the foundations for the JetPak Therapy System
For owners, this approach provides greater freedom in choosing massage options and an experience better suited to individual needs. For dealers, it also represents a strong point of differentiation in a competitive market. For the brand, it laid the foundations for a culture of innovation centred on the customer's real experience, rather than on the simple accumulation of technical features.
Over the years, this philosophy has continued through the development of Bullfrog Spas' different ranges, including the A Series, STIL, X Series, followed by the M Series, launched in 2020, and the Swim Series, introduced in 2022. In 2023, the redesigned A Series further expanded the offer with new features, controls, jet technologies and JetPak options.
This momentum has been accompanied by gradual industrial and commercial growth. After opening a manufacturing facility in Bluffdale in 2003, Bullfrog Spas inaugurated a new 286,000-square-foot headquarters in Herriman, Utah, in 2020. The company has also developed tools, training and support programmes to assist its dealer partners, including the Power Per Square Foot programme, launched in 2017.
Today, Bullfrog Spas continues to expand beyond the North American market. The brand has strengthened its warehousing and distribution operations in Europe to support its dealers and customers, while preparing for sustainable international growth.
From Utah to Europe, Bullfrog Spas has gradually expanded its international presence
For Dan Sjoblom, CEO of Bullfrog Spas, this anniversary also reflects the continuity of a mission: "Families and individuals everywhere are seeking ways to connect more meaningfully. We remain committed to our mission to Create Peaceful Lives and are grateful for the incredible work our team and dealer partners have done to bring that peace to families in backyards around the world."
Thirty years after its creation, Bullfrog Spas intends to continue investing in the areas that directly improve the spa experience: personalised therapy, durable engineering, energy efficiency, design, simplified water care and product differentiation. It is a way of ensuring that innovation remains not an end in itself, but a means of delivering greater comfort, simplicity and value to both users and professionals.
