From July onwards, Bullfrog Spas expands its European footprint through a long-term partnership with Vlemmix B.V., the parent company of Sunspa Benelux, Bubbelkoning-Saunakoning and V Wellness.

13 retail locations and over 60 spas by Bullfrog Spas on display

The agreement brings over 60 uniquely configured spas by Bullfrog Spas into 13 showrooms operated by the Vlemmix family business across the Netherlands and Belgium - from Weerselo to Waregem, with key locations including Bruges, Ghent, Breda, Antwerp and Tilburg.

Renowned for its JetPak^® Therapy System, with interchangeable massage modules, Bullfrog Spas offers over 20 jet configurations and industry-leading Energy Smart^TM insulation. Following the success of its Series A and M - previously featured in our news for their sleek design and personalised hydrotherapy approach - Bullfrog Spas now strengthens its presence in Europe.

Spa by Bullfrog Spas

For both Bullfrog Spas and Vlemmix B.V., the goal is clear: to raise the standard of the premium wellness market in Europe. By combining Bullfrog Spas' innovation with Vlemmix's robust commercial infrastructure, the two partners aim to accelerate access to configurable spa solutions, with optimised lead times for both professionals and end-users.

This partnership marks a new milestone in Bullfrog Spas' European expansion strategy and confirms Vlemmix Group's ambition to enrich its wellness portfolio with globally recognised premium brands.