Victoria PLOMPEN-PHILIP- New MSI's Director of European Sales
UK-based Mineral Supplies International (MSI) has appointed Victoria Plompen-Philip as director of European sales with responsibility for Belgium, Holland and Germany with other countries to follow. Victoria's background is from within the industry and she has been involved in the European pool industry for 12 years, Victoria has witnessed the growth of MSI brands such as Zeoclere30, Jolly Gel, Clear'n Clean in addition to a wide range of own-label products.
“I am excited to be working with MSI and products such as Jolly Gel and Zeoclere as they are high quality, effective and simple to use products and we have seen in the UK and other countries that the customers come back requesting them by name which ensures year on year growth.” comments Victoria. “I will be visiting the distributors and attending the swimming pool and water treatment exhibitions to raise product awareness and to find the right channels to distribute the MSI portfolio of products as well as looking at own-brand packing opportunities for our distributors. Interested parties should look at our website or get in touch!”
She adds: “I will be working to reproduce the success that MSI has had in the UK and am delighted to join the MSI team. ”
Amanda SLADE - MSI's head of logistics
Victoria will be working with Amanda Slade, MSI’s head of logistics, who is responsible for coordinating MSI’s global freight shipments as well as playing a key role in stimulating greater overseas sales activity.
Amanda comments: “I am particularly pleased to have the opportunity to work with Victoria because I am quite sure, with Victoria’s vibrant personality and energy, we will soon see greater in-depth global coverage.”
Bob Kent, managing director of MSI, said Victoria’s appointment is another strategic step in MSI’s commitment to building export. He comments: “Victoria is a valuable addition to the MSI team of like-minded, intelligent people who will work in partnership with our worldwide distributors for the mutual benefit of them, the seller, their customers, and yes the all-important end user... the swimmer."
“MSI, like all exporters, need to appreciate more and more that the world is just one market,” he says. “Therefore we to have to continue building a team of intelligent, like-minded people ensuring the company’s staff and aspirations are achieved,” he adds.
Bob said the MSI brands continue to enjoy global coverage through strategic partnerships. He says: “We have partnered over the years with excellent suppliers and a customer base that appreciated the products we sell are designed and manufacture for the job intended not just to a price."
He explains: “Zeoclere30 users, for instance, have seen, even in this difficult trading period, the benefits this product offers them. Zeoclere base mineral is now own-labelled for 17 companies globally. This is just one of the areas where we are focusing our time and efforts which is paying off.”