First launched at the 2016 Pool & Spa Show in Atlantic City in January, The Pool & Spa Industry Survey was distributed to industry professionals throughout the greater northeast in early 2016.
Participation was limited to business owners and executive staff and respondents were asked to anonymously provide detailed information how their business performed in 2015 and what they expected their business to be like during the 2016 season.
The survey was distributed to over 2000 top executives and the participation rate was 14%.
Planning to expand
50% of respondents expect their employment levels to increase in 2016
Pool & Spa News
70% read Aqua Magazine
52% read The Edge Magazine
53% use Social Media
42% use Direct MAil
40% use Print Advertising
57% provide incentives