Dominick Austin

Premium Leisure LLC President Brian Wiley, recently announced the hiring of Dominick Austin as Director of Business Development. Dominick Austin has been in the hot tub industry for more than 30 years – including 21 years as the VP of Sales and Marketing for Vita Spa.

Throughout his career, D. Austin has been responsible for aggressive independent retail dealer acquisition and sales programs and will have similar responsibilities at Premium Leisure.

Said Austin, "The new products being engineered at Premium Leisure are oriented to todays consumer. Spas like the recently-launched Leisure’s Edge are built to exceptional quality standards and they have a vision of high customer satisfaction – keys to building a strong dealer network. The hot tub Industry has been severely handicapped by the economy and consumer spending habits in the past 2-3 years, however Premium Leisure continues to grow. I am excited to become a part of this continued growth and to help Premium Leisure further establish a strong domestic and world-wide presence."

Austin’s hiring marks the latest in a growing list of investments Wiley has been making in Premium Leisure and the returns are becoming more visible. Premium Leisure introduced 10 brand new moulds last year and is currently designing more. The company has out-paced the competition in growth and innovation the past few years, something Premium Leisure VP of Sales and Marketing Steve O’Shea thinks will continue with the addition of Austin. “Dominick has been a good friend for many years,” O’Shea said. “By adding such a respected individual with extensive industry knowledge we should continue to grow as a company and positively affect hot tub businesses in need of a boost.”