CF Group is strengthening its European governance with the appointment of Sébastien Guillot to the Executive Board of Chemoform AG. He will notably be responsible for helping implement the Group's strategy, industrial transformation, operations and innovation.

A strategic appointment to accelerate CF Group's European development

CF Group has announced a major development in its governance with the appointment of Sébastien Guillot as Deputy Chief Executive Officer and Member of the Executive Board of Chemoform AG, the Group's parent company, effective from 1^st July 2026.

This appointment comes as the Group aims to accelerate its European development in the pool, water treatment and wellness markets. Present in more than 15 countries, with 17 industrial and logistics facilities in Europe, CF Group is continuing to strengthen its integrated model, from research and development through to distribution.

Alongside Cedrik Mayer-Klenk, CEO and Chairman of the Executive Board of Chemoform AG, Sébastien Guillot will be responsible for implementing the Group's strategy, industrial transformation, operations and innovation. Cedrik Mayer-Klenk will retain responsibility for strategic vision, governance and financial direction.

For CF Group, this organisation is designed to reinforce the complementarity of the management team and support a clearly defined European ambition, in a context shaped by the challenges of sustainable water management, environmental transition and reindustrialisation.

"In a context where issues relating to water, environmental transition and the reindustrialisation of Europe are reshaping our sector, our ambition is to make CF Group the European leader in pool and water treatment technologies.
Sébastien Guillot's arrival on the Executive Board is a major step in this ambition. His leadership, industrial expertise and in-depth knowledge of the Group will be decisive assets in pursuing our development and creating sustainable value for all our stakeholders," said Cedrik Mayer-Klenk, CEO of CF Group and Chairman of the Executive Board of Chemoform AG.

Sébastien Guillot already knows the Group well. Since 2020, he had served as CEO of CF Group France, where he headed an organisation generating nearly EUR140 million in revenue and operating several production and distribution sites across Europe. In particular, he contributed to the integration of the Group's French entities, commercial development and the strengthening of industrial performance.

His background is rooted more broadly in the manufacturing industry. Before CF Group France, he led Aqualux Group and oversaw its transformation and integration into Chemoform AG. He also began his career at PSA Peugeot Citroën, then at Rolex, where he specialised in industrial performance, cost optimisation and strategic operations management.

I am honoured to join the Executive Board of Chemoform AG at a key moment in our Group's development. We have a unique model in Europe: a strong industrial base, leading brands, committed teams and an innovation capacity that enables us to turn the challenges facing our sector into growth opportunities. Our priority will be to accelerate this momentum in order to develop solutions that are ever more sustainable, efficient and accessible, in support of responsible water management. I am convinced that CF Group has all the assets needed to establish itself as the European benchmark for the pool and water technologies of tomorrow - Sébastien Guillot.