To mark its 25th anniversary, International Media Communication (IMC), publisher of EuroSpaPoolNews, officially kicked off its anniversary year at Piscina Barcelona 2025, one of the major international events for the pool, spa and wellness sector, held from 17 to 20 November in Barcelona. To celebrate this symbolic milestone, the team launched an initiative true to its DNA: simple, people-focused and firmly centred on the professionals of the pool and wellness market.

An anniversary game to put professionals in the spotlight

Entitled "Spot us & win your portrait", the game was deliberately designed to be simple, encouraging broad participation throughout the entire show.
The challenge? Spot a member of the IMC team and recreate the official 25th anniversary gesture on camera: a 2, a 5 and a wave - a clear nod to the aquatic world.

To guide participants, several explanatory videos were produced by different members of the team in French, English and Spanish, and shared on social media ahead of the show. Once the gesture was filmed, participants scanned a QR code and completed a short online form to validate their entry.

Discover the game participants on video

Portrait interviews to highlight key players in the sector

Each day, a prize draw was carried out among the validated entries, in accordance with IMC's internal procedure, ensuring transparency and fairness.
The prize: A portrait interview published on the EuroSpaPoolNews website and relayed across social media and the newsletter.

Congratulations to the winners:

Their interviews will be published over the coming weeks, showcasing their career paths, expertise and vision of the market.

Many professionals joined in the EuroSpaPoolNews 25th anniversary game

A game true to IMC's identity: dynamic, people-focused and sector-driven

Beyond its playful nature, this anniversary initiative fully reflected the DNA of IMC and EuroSpaPoolNews over the past 25 years:

  • building direct connections with industry professionals,
  • highlighting those who drive the sector on a daily basis,
  • reaffirming a strong international yet highly professional dimension,
  • delivering committed, accessible and people-oriented communication.

Throughout the show, the game generated genuine enthusiasm: laughter, spontaneous exchanges and strong participation, as well as many expressions of attachment to the media brand. It also revealed a clear recognition of the EuroSpaPoolNews name within the industry: a brand seen as established, legitimate and appreciated, built over the years alongside professionals from the pool and spa market.

To celebrate its 25th anniversary, IMC chose an initiative faithful to its DNA: simple, approachable and focused on pool and spa professionals, in France and internationally.

With the "Spot us & win your portrait" game, EuroSpaPoolNews reaffirmed what has always defined its identity: connecting with the profession, showcasing individual journeys and supporting the sector as it evolves.

A heartfelt thank you to everyone who took part with enthusiasm, humour and spontaneity, helping turn this initiative into a truly unifying moment. Above all, it is their presence and energy that have given meaning to the work of our media for the past 25 years.