Appointment at BolognaFiere from February 14 to 16, 2024 to discover all the nuances of the leisure universe. The partnership signed by the organiser with BolognaFiere Group expands the international and business prospects of the triple event.
A new strategic and synergistic platform for the Leisure community
The leisure dimension is undergoing a profound and exciting transformation. After the pandemic, there has been a growing awareness toward the adoption of a healthier lifestyle marked by wellness, including through an increased attention to fitness. At the same time, there is a progressive and unprecedented hybridization between places traditionally dedicated to these activities and outdoor spaces, increasingly reinterpreted and experienced as spaces for relaxation, wellbeing or "open-air gyms." Contexts of sociability and sharing in which to cultivate new and stimulating activities oriented to body and mind care.
To intercept this trend, from 2024 Bolognafiere will host a new format by bringing together the 15th edition of ForumPiscine, International Pool & Spa Expo and Congress, the 25th edition of ForumClub, International Congress & Expo for Fitness, Sport & Wellness Clubs, and Outex, a newly conceived exhibition dedicated to the world of Outdoor & Leisure Experience.
Thus, a new strategic and synergistic platform for the Leisure community is born. An extra-large exhibition and conference format - as also highlighted by the XXXL claim chosen to promote the event, underlining its wide-ranging vision - with which a 360° vision is proposed on the most innovative solutions and services for the promotion of an advanced culture of wellbeing.
The event thus conceived is the result of the new corporate structure that sees Editrice il Campo acting together with BolognaFiere SpA Group, among the leading players in the global exhibition scene. A protagonist in several areas of activity, BolognaFiere boasts a major presence in Europe, Asia and America, and international leadership in various sectors. These expertise and skills will be brought together for an increasingly international development of ForumPiscine, ForumClub and Outex, hosted in an exhibition space that doubles, in pavilions 25 and 26 and in the integrated congress halls that extend into the adjacent BolognaFiere Service Center.
ForumPiscine, ForumClub and Outex, a XXX format for the edition 2024
The three appointments are preparing to offer an all-round overview of products, solutions and services for the design, management and renovation of private and public swimming pools, gyms, fitness and sports centers, placed in the most diverse residential, hospitality and wellness contexts, but also of everything that falls within the broad and integrated perimeter of the connected outdoor environment.
The exhibition area will be flanked by a conference program, divided into free-entry and paid-entry sessions, as well as a series of scenic and experiential installations, designed with the collaboration of associations, designers and the companies themselves, to offer visiting operators direct experience of new trends in the design of public and private, indoor and outdoor spaces. One of these spaces stems from the partnership-renewed and consolidated-with AIAPP, the Italian Association of Landscape Architecture, and the creativity of the designer who will win the call to create the installation "The Swimming Pool in the Landscape", aimed at enhancing and shaping the virtuous relationship between the swimming pool and the environment that welcomes it.