Bleu Electrique, manufacturer of electrical equipment and pool lighting, has created a subsidiary in Morocco by partnering with its local long-standing partner, Mr Serghini.
Morocco has been one of the major export markets for the company and CCEI products for several years. Even though its LED lighting and automatic pool solutions are already widely distributed in Morocco, the development potential is still very high.
For this implantation, the company wishes to build closer relations with its customers and improve the quality of its training services, delivery deadlines and after-sales service.
Backed by over 40 years of experience, the parent company hopes to make this new Moroccan subsidiary a trustworthy supplier, capable of offering Moroccan pool installers electrical cabinets of high quality, both for the public as well as upscale pool markets.