The International Swimming Pool Show is being held for the first time in Russia. The event Piscina Moscow, organised by Fira de Barcelona and Europexpo is opening today with the aim of helping Spanish and European companies to get a market share in economies of emerging countries that, like Russia, offer attractive business opportunities related to water culture.
Piscina Moscow, which is being held in the Russian capitalâs Expocentre from 11th to 14th March, has the support of the sectorâs main associations, such as the Russian Builders Association, the Spa and Wellness International Council (SWIC) and the Russian Waterpark Association.
Moreover, it is coinciding with two related trade fairs in well-established sectors: Climate World Moscow, dedicated to heating, cooling and air conditioning apparatus, and Garden Tool, which specialises in garden furniture. Overall, the three shows totalize more than 500 exhibitors and expect the attendance of 20,000 trade visitors.
Piscina Moscow is part of Fira de Barcelona international strategy, âthe aim of which is to help the foreign expansion of exhibiting companies, in this case firms linked to the aquatic facilities businessâ, said Ricard Zapatero, Director of International Business at Fira de Barcelona.
Russia imports 85% of swimming pool equipment
The increase in wellbeing in Russia has had a direct impact on growth in the construction and hotel sectors, both closely linked to the swimming pool market. According to Euroexpo, in 2012, over 250,000 single-family housing units were built in Russia, 75% of which have a swimming pool and 85% a sauna/spa. In order to meet this demand, Russia currently imports 85% of products and services needed to build and equip swimming pools, saunas, spas and aquatic facilities for sports and recreational use.
On the other hand, the interest shown by Russian consumers in aspects related to health, wellness and personal care has continued to grow in recent years, boosting the rise of wellness centres and spas. In Moscow alone, these services generate an annual turnover of 150 million dollars and, according to the latest market studies, the current working stock only manages to meet 30% of demand.
Aware of this, the government is promoting the construction of numerous public swimming pools in various regions of the country, which complements the growing demand for private swimming pools.