One of the APPW missions, to help the abroad producer to get in touch with local pools constructors, marked another success. The Italian company C.A.G. Chemical entered the Romanian market.
C.A.G. Chemical is one of the leading European producers of chemical products for pools and whirlpools. So far their products were not sold in Romania by any local company.
This is about to change due to the fact that C.A.G. Chemical signed an non exclusivity contract for import and distribution in Romania with Elcora Tech, (an APPW member);
Elcora tech started to create a distribution network to reach pool constructors and maintenance companies as well as the final user through specialized pool stores and do-it- yourself stores.
For the Romanian pool market, which still represents a huge potential, it’s a great opportunity to benefit from the presence of important European manufacturers.