BWT has announced a strategic alliance with ATECPOOL International Group, a leading manufacturer and distributor of swimming pool, spa, sauna and wellness equipment. From its headquarters in Dubai, ATECPOOL has built a strong reputation across the Middle East, North Africa and the Asia Pacific region, and will now continue to operate under the name ATECPOOL as a proud member of the BWT Group.
ATECPOOL's expertise integrated into the BWT Group
Robert Tullberg, Chairman and Owner of ATECPOOL, welcomed the partnership and confirmed that he will remain as Managing Director, continuing to lead operations alongside the management and staff in Dubai.
Heidi Tullberg, CEO of ATECPOOL, added: "I am very excited about the opportunity for the ATECPOOL Team to join such a dynamic and robust group of companies, recognized as a global leader in water treatment technologies. "
Akbar Niyaz, Managing Director, underlined the vision driving the company: "Since its foundation, ATECPOOL has aspired to position itself as the Number 1 pool brand in the world. The partnership with BWT Group makes our vision a reality."
Welcoming the team into the BWT family
Andreas Weissenbacher, CEO of BWT Group, expressed his enthusiasm: "I am delighted to welcome the ATECPOOL partners Akbar Niyaz, Yoosuf Siddik as well as Heidi and Robert Tullberg and their highly experienced team in our global BWT Family. Together, we look forward to embarking on the next chapter of our success story, driving the international pool industry with an innovative product range for highest safety, hygiene, health and comfort in every pool worldwide - according to our slogan: Best Pool Water Technologies - FOR YOU AND PLANET BLUE."
