US-based spa accessories manufacturer Leisure Concepts (Spokane, Washington) has announced the appointment of Jeff Brooks as Vice President.

A specialised distribution expert to drive Leisure Concepts' growth

With over 20 years of experience in the pool and spa industry, Jeff Brooks most recently served as Vice President at Aqua Quip, a Leslie's company operating ten stores in the Seattle area.

"Jeff's extensive experience on the retail side gives him a unique ability to understand and relate to our customers," said Mike Genova, President and CEO of Leisure Concepts. "As a long-time Leisure Concepts customer, he understands the company's strength and its products in the marketplace. We are confident Jeff's leadership will help guide Leisure Concepts into its next chapter of success."

Starting October 6, 2025, Jeff Brooks will focus on strengthening dealer relationships, driving sales growth, and supporting the development of innovative products designed to enhance the spa ownership experience worldwide.

Founded in 1994, Leisure Concepts has become a global leader in spa accessories, offering a wide range of solutions from cover lifters to steps and safety equipment.