CF group, a major European player in the pool equipment and water treatment market, has closed an agreement to acquire a majority stake in Pool Partner, the leading manufacturer and distributor of pool covers and shelters in Austria.
CF group is expanding its pool and equipment offer in the high-end segment
Founded more than 25 years ago in Austria, Artner HandelsGmbH, better known under its Pool Partner brand name, joined CF group on February 1, 2023. Very strong on the Austrian market, it employs 80 people and generated EUR20 million revenues in 2022.
Through this alliance, CF group is expanding its pool and equipment offer in the high-end segment. This transaction is an opportunity for CF group to strengthen its portfolio of custom-made products and address all market needs, and to consolidate its leading position on the DACH market (Germany, Austria and Switzerland).
"We are very excited to welcome Pool Partner to the group, the synergies between our two companies are obvious and will both contribute to strengthen our offer, especially in the high-end segment. Pool Partner produces high-quality pool covers and shelters and is very successful in the Austrian market with more than 40,000 customers in portfolio" explains Cedrik Mayer-Klenk, CEO of CF group.
Erich Artner, CEO of Artner HandelsGmbH, says he is "very pleased with the prospect of joining a group of the stature of CF group, which will provide our products with European visibility."