After 30 years of supporting swimming pool professionals with its tailor-made solutions for coatings, covers and equipment for private pools, APF is getting a facelift and taking on a new brand name, APF Pool Design. The company will take advantage of the Piscine Global Europe trade show to position its new brand and new products.

A strong presence at Piscine Global Europe 2022

Piscine Global Europe will be an opportunity to position the APF Pool Design brand through its new visual identity, products and teams.

After these 4 years without any shows, APF Pool Design is delighted to reunite with its partners, customers and visitors. A new team, featured products, new products and conviviality can be found on stand 4F136.

Nouveau logo APF Pool Design

New logo APF Pool Design

A new sales team

Yannick SANCHEZ, commercial director, Wilfrid BURGUIN, regional director and Wilfried VAITY, Export sales manager, will be surrounded by 14 field sales representatives spread across France but also Spain, Switzerland, Germany and Benelux. They will be supported by the Sales Administration staff, also present on the stand.

A structured and digitized customer journey

The APF Pool Design stand has been designed and structured into different areas, each corresponding to its business universe: Coating, Covering and Equipment. Visitors will therefore be able to discover the different spaces according to their business or be guided as they wish by the signs.

Digital will also be in the spotlight on the stand, particularly with the implementation of QR Codes referring to technical supports or web applications, a touch terminal presenting the new water rendering simulator for the various APF Pool Design coatings and even at reception where hostesses will be scanning visitors' badges and offering them a snack.

Stand APF Pool Design Piscine Global Europe

Un stand convivial et moderne pour Piscine Global Europe

Featured products on display

The brand's featured products will be presented in each area with demonstrations accompanied by a large totem with marketing points and a video screen.

Visitors will be able to find:

  • in the Coating space: the double varnish liner Dreamliner 2030, the reinforced PVC Xtreme and the reinforced pvc range Hydroflex.

PVC Xtreme APF Pool Design


  • in the Covering space : Pool Diving, the automatic cover with submerged gratings

Pool Diving, la couverture automatique à caillebotis immergés

Pool Diving ©Fabrice Ferrer

  • In the Equipment space : the filtration pump and the Sproline filter, the Sunpro full inverter heat pump or the APF Box.

Pompe Sproline APF

Pompe Sproline

News and innovation 

Two APF Pool Design products will be showcased during the Piscine Global Europe Pool Showcase. The Eden motorized 4-season cover, released during the pandemic, will be presented in a redesigned version that is lighter and less bulky, suitable for small swimming pools. The brand new iScoot700 bar cover reel, which rolls up a bar cover for 6m x 12m pools effortlessly and in less than a minute, is expected to be a big hit.

Eden ©Fabrice Ferrer 

Happy Hours on the theme La Folie Douce

True to its reputation, APF Pool Design will also offer its visitors very sociable moments around Happy Hours on the theme La Folie Douce. Tuesday and Wednesday from 4 p.m. to 7 p.m., the stand will host a DJ for a lounge atmosphere whereas on Thursday night there will be a party with a DJ, a saxophonist and 2 dancers. A catering service and champagne will be provided for all the events.

Happy Hours APF Pool Design sur le thème La Folie Douce

Happy Hours on the theme La Folie Douce

European Liner Championship

Participation is open to all by simply registering on the dedicated website. Professionals will have the opportunity to compete in the attempt to make the best time during a perfect installation of liner to win a Rolex watch. The event will be judged at the APF Pool Design training centre.