
Serra was General Manager of various Uniland companies for more than five years, where he was in charge of reorganising the company and optimising its product lines. Before that, he held the same position at Akzo Nobel for 14 years.
Serra replaces Lluís Cortés at the head of these holdings, who had held the position of General Manager since the creation of these groups. Cortés will continue with Fluidra’s WATER division as New Business Development Manager.