Hanley Wood Exhibitions has announced the rebranding of its online networking and marketing system, CONNECT. Formerly associated with each of its events, the new version is now called HanleywoodCONNECT.

Rebranding HanleywoodCONNECT allows us to align this product across all our events, as one of many integrated event experience platforms that differentiate Hanley Wood events in the marketplace,” says Nicole BURAGLIO, Director of e-Media for Hanley Wood Exhibitions.

The design and functionality of the online product has also changed and was released, along with the new logo and tagline. The new version can be seen on the International Pool l Spa l Patio Expo’s web site at www.PoolSpaPatio.com. Hanley Wood Exhibitions plans to roll out the re-branding across all its shows over the next few weeks.

This service is Hanley Wood’s proprietary social networking system, which allows exhibitors and attendees of its events to ‘find’ each other online and communicate before, during and after the show. Exhibitors and attendees are initially matched based on products/services they indicate they are seeking and/or carry. They are then able to narrow their searches and mine Hanley Wood Exhibitions’ data to find the specific audience or supplier they’re looking for.

HanleywoodCONNECT features include product searches, education session searches and bulk/one-to-one email and appointment request capabilities. A variety of promotional opportunities is also available, such as web banners, lead-generation programs, widgets, webinars, keywords, product categories and much, much more.

HanleywoodCONNECT, which is provided on each Hanley Wood Exhibitions tradeshow, is part of a value-add program for both exhibitors and attendees. No additional fees are charged for use of the service.

Press release