Premium Leisure LLC, has announced in April 2009 it had acquired a substantial portion of the assets and intellectual property of Tampa, Florida-based Living Water Products/Tatum Manufacturing Inc. via a purchase agreement with Jack Layfield of Grimsby, Ontario, Canada-based Sunrise Spas.

Gulf Coast & Pilates H2O lines
Some of the significant purchases include the operating assets that produced the popular hot tub brands Gulf Coast Spas, Pilates H20 Spas, Cool Nights Spas and Garden Leisure Lustre Series Spas.

Premium Leisure will manufacture the former Gulf Coast line under a new, proprietary brand name and keep the Pilates H20 brand that was distributed through Costco Wholesale for the past three years.

In addition, the core members of the team that launched the aesthetically vibrant Gulf Coast and Pilates H20 lines have joined Premium Leisure. This group includes Victor KAYKOV (engineering), Brad GLOVER (design), Mark SCHURR (sales) and Eric VICIAN (brand manager/marketing), as well as other operational support staff.

Premium Leisure LLC also announced that in a separate move, unrelated to the acquisition, it has hired Steven O’SHEA as Vice President of Sales and Marketing. O’SHEA has been in the hot tub industry for more than 20 years, including eight years as the National Sales Manager for Watkins Manufacturing Inc., a division of MASCO Corporation. Throughout his career, O’SHEA has been responsible for aggressive independent retail dealer acquisition and sales programs.

These are aggressive moves that we hope will inject positive momentum into Premium Leisure,” said PL President Brian WILEY. “We are committed to building on more than 30 years of industry experience, and with these fresh products, people and pending programs, we are poised to launch some freshly-designed, aggressively-priced hot tub models into the marketplace.”