Fluidra strengthens its marketing structure with the recruitment of two new managers for the Pool and Water Treatment units

Fluidra, a Spanish group specialising in the development of applications for the sustainable use of water, has appointed two new managers within the Marketing function.

Marc PEREZ

Marc PEREZ has joined the company as new Marketing Manager for the South Western Europe Division and for Fluidra's Pool business unit. Claudi SALA is the new Marketing Manager for the Water Treatment, Irrigation and Fluid Handling business units.

Marc PEREZ holds a degree in Business Administration and Management. He has spent his career in the manufacturing sector and in such diverse and complex markets as Germany, Switzerland or the USA. Marc has experience in developing strategic plans for a variety of business units, and has participated in the launch of new products and the expansion of distribution networks.

Claudi SALA

As the Head of marketing for Fluidra's Pool business unit, Marc PEREZ's main goal will be to improve the brand's visibility at point-of-sale and support to trade generally, as well as getting closer to end customers through the use of tools that facilitate interaction and product knowledge via online media.

Claudi SALA is a graduate in international trade. He began his career within Fluidra and therefore knows the company –and its marketing requirements- inside out.

Claudi has led the company's penetration and development of new markets in Germany, the United Arab Emirates and Australia. As new Marketing Manager for the Water Treatment, Irrigation and Fluid Handling business units, Claudi has set himself the goal of improving the relationship and strategic support to Fluidra's overseas offices, based on his extensive experience in this field.

[La Redaction - eurospapoolnews.com - 03/08/2009]

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