The organisers of UK pool and spa trade show Spatex have announced that they now have 20 worldwide media partners secured for the 2013 event, being held on 3–5 February. These include Eurospapoolnews, Waves India, Splash Australia, Aqua Salon Russia and Spa Pool China to help publicise the show and its new products and services as widely as possible.

The show also has a brand-new website – designed to be “clear, informative and appealing”, according to the organisers.

To introduce more visibility to the promotional effort, the organisers are sending exhibitors a Spatex-branded T-shirt with the message, “I’m Going!” printed on the front.  Exhibitors are being encouraged to purchase more T-shirts and to take a photograph of their staff wearing them; the images will be placed on the Spatex website and shared through the show’s Twitter and Facebook accounts and media partners’ websites.