Sauna TyloThe UK sauna sector is not only growing but is an important factor in the success of those businesses reporting greatest satisfaction with their year. This is one of the key findings from the latest Wet Leisure Industry Survey from leading independent UK distributor Golden Coast in conjunction with the BSPF (British Swimming Pool Federation).

Those businesses that reported having an ‘extremely good’ year were more likely to have been selling saunas than the industry average. The implication is that businesses would be well advised to expand into sauna if they want to join that happiest of groups.

 

This is reinforced by the discovery that, among those who reported an extremely good year in 2013, there had been a growth of almost 50% in the importance of sauna compared to the previous year.

Golden Coast managing director Jamie Adams, says: “The 2014 results tell us there is still a major opportunity for businesses expanding into sauna. Despite worries about the recession in recent years, many householders now have a growing amount of disposable income and are choosing to spend it on home improvement and health. This is reflected in sauna sales which have increased year-on-year over the past decade.”

For businesses interested in moving into sauna, Golden Coast has an e-book, downloadable free of charge from www.goldenc.co, which sets out the advantages and the practical steps needed to succeed.

The full Wet Leisure Industry Survey report for 2014 is also available on the Golden Coast website www.goldenc.co.