The organisers of the UK Pool & Spa Expo have announced that the show website can now be viewed in 35 different languages, thanks to investment in “high-quality professional translation”.

New Events Ltd say that over 70% of internet users do not speak English natively, and for important buying decisions, most will not buy online if the experience is not presented in their native tongue.

In addition, the expo is growing its international profile, and as well as exhibitors coming in from a number of different countries, the visitor numbers from further afield are also growing.

The UK Pool & Spa Expo is being represented at a number of international events throughout 2014, promoting the UK show and drawing people to the website to find out more. The organisers are attending Piscine Lyon, Interbad, Stuttgart and FHW New Delhi (pending new dates) to promote the UK show and draw international buyers and sellers.

For further information, visit www.ukpoolspa-expo.co.uk